About




Sprout began a children's specialty store in 2005 offering boys and girls clothing sizes 0-12 as well as unique toys and gifts. After taking over the store in 2008 Nadia Wasiullah-Peters realized the need to offer trendy and affordable maternity clothing and accessories for mom. Sprout launched their maternity collection in spring 2009 and serves Milwaukee as one of the only maternity and children's boutique. It is Sprout's mission to find not only unique clothing for boys, girls and moms-to-be, but fun and affordable gifts and toys that meet all the U.S. and European standards.

Having two young children of her own Nadia experienced the challenge of finding clothing that was unique and different. The search for trendy and affordable clothing became her main goal. She now enjoys shopping for her children and the many customers she has acquired. "My children inspire me every day to find things that are as unique as them," says Wasiullah-Peters. "We strive to find clothing that kids and moms will agree on and love wearing over and over again."

Being a mom, Nadia knows what moms-to-be are experiencing and what they need to make them feel comfortable. With the addition of maternity wear at Sprout, moms-to-be will have many options to find clothing that will fit their life, budget, and style throughout their pregnancy. With a variety of accessories such as nursing products and unique diaper bags, which Nadia says are "a must for any stylish mom on the go," Sprout is here to make your pregnancy a comfortable and stylish experience.
Sprout! is located in Milwaukee's Historic Third Ward, among many other fine boutiques, galleries, restaurants, and theaters. For directions, visit the Contact Us section.

Sprout! holds special events throughout the year. Check out the Store News & Events page to see what is happening next at Sprout!

Of course you can also browse our products online or come visit our store!